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Kith x adidas Soccer Season 2 revolves around Kith’s three soccer clubs, including the Miami Flamingos. Kith’s second club was formed earlier this year and has already garnered a semi-pro championship title, as well as a Sportscenter Top 10 highlight. One third of the 82 style collection is dedicated to the Flamingos, highlighted by the team’s signature color palette of navy, tan, and pink.
“The Flamingos color palette pulls inspiration directly from our second home of Miami. We used a rich navy to resemble the water, a soft tan color for the sand, and pink for the bright pastels Miami is known for,” explains Kith-founder Ronnie Fieg. He continues, “For Season 2, we felt that the evolution to a sponsored jersey would really distinguish this collection. We also felt that with our teams, Miami specifically, having won a league championship between Season 1 and 2 that they deserved to wear something more authentic. Working with our partners to become sponsors on the jersey filled that void. Chase has been our banker since Kith was a start-up, so they’ve helped the brand and I grow a lot over the past 6 years. That’s why I chose to work with them. Their iconic logo lends itself well to the Flamingos color palette, which made Miami the perfect fit.”
As part of Chase’s sponsorship of the Flamingos, Kith will be hosting a special launch event at their Miami flagship 1-day early. Both colors of the Kith x adidas x Chase jerseys will release on Thursday 11/2 in-store only at Kith Miami exclusively for Chase cardholders. All proceeds from these sales will support Hurricane Irma relief.
Kith x adidas Soccer Season 2 releases this Friday at Kith shops, the Kith Fred Segal Pop-Up at 8500 Sunset Blvd, and at 11AM EST on Kith.com.
Photography: Nolan Persons