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To celebrate National Cereal Day, Kith Treats presents the Treats Anatomy capsule, highlighting three of the brand’s most popular specials, broken down by ingredient, placement and structure. The collection is made up of a 230GSM cotton jersey short-sleeved and long-sleeved tee, and a 500GSM cotton fleece crewneck sweatshirt, showcasing The Fiegster swirl by Ronnie Fieg, The 80 swirl by Victor Cruz and The Sylvester milkshake by Nigel Sylvester, respectively.
Proceeds from the Treats Anatomy release will be donated to causes supported by the friends of the brand that these specials were created by.
Through the Victor Cruz Foundation, Victor is committed to bringing about positive change in the lives of youth, with innovative educational programs that arm them with knowledge and skills and equip them for competitive careers. The foundation’s mission is to increase the number of professional opportunities for underrepresented children in the fields of science, technology, engineering and math.
Nigel Sylvester supports the work of LIFE Camp, an award-winning non-profit based in his home town of Queens, NY. Founded and led by internationally-recognized peace activist Erica Ford, the organization is committed to making communities safer by providing children and families with alternatives to violence, bullying and other forms of anti-social behavior. Their work has been recognized widely, by platforms from the New York City Council to President Barack Obama.
Both organizations have also supported communities impacted by the COVID-19 pandemic by raising funds to provide meals, PPE and therapeutic services for those in need.
We will also mark the observance with the introduction of the Commuter Cup, a portable, dual-chamber, reimagined bowl of cereal. It holds milk and cereal separately, coming together only when you lift the cup up to your mouth, so that you can control the flow of each.