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AREA was founded by designers Beckett Fogg and Piotrek Pansczczyk in 2014, finding their roots in downtown New York City. Known for their accessories, embellishment, and use of denim, AREA explores femininity and beauty through their designs, with an ethos of inclusiveness and irreverent glamor. Influenced additionally by pop culture that runs through the veins of New York City, see AREA’s collection of jeans, shorts, and dresses.