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Launched in 2012, Awake NY captures the unique cultural spirit and sensibility of New York City. Founder and former Supreme brand director Angelo Baque values his city as a cultural juncture and, in under a decade, has distinguished Awake NY as a stronghold of contemporary men's streetwear. Collections draw sartorial inspiration from vintage hip hop staples, including classic Polo-inspired pastels and a throwback to early-90s Queens via stylized graphics referencing the Shirt Kings.