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A Closer Look at Kith x Coca-Cola Season 4
Kith re-envisions it’s longstanding partnership with iconic American Brand Coca-Cola for the fourth time, channeling with it vintage inspiration through a modern lens. After traveling from Miami to Aspen to the Hamptons to Malibu, the duo finds themselves in the tropical paradise of Hawaii. This 105-piece collection is comprised of Men’s and Women’s styles, all of which draw inspiration from Coca-Cola’s Classic archives as well as color palette and lifestyle of the Hawaiian Islands. Hawaii’s eight island’s colors are represented throughout the collection while items such as swimwear and surfboards are a testament to the lifestyle of the locals. Silhouettes in this collection include varsity Jackets, Denim Truckers, Hoodies, Crewnecks, ¼ Zip Windbreakers, Camp Shirts and Swim trunks.
Partnerships include Mitchell & Ness, who helped craft active-inspired tops with custom all-over print Hawaiian inspiration through bottoms and headwear. Orlebar Brown, who created two all-over-print men’s swim trunks while Goldenbear returns with an update on the Classic Varsity Jacket, boasting leather sleeves and a split-tone body. Garret Leigh offers custom eyewear for this collection while Channel Islands partners with us on a very limited Kith x Coca-Cola surfboard offered in two styles.
This collection is rounded out with a return to the Coca-Cola Converse Chuck Taylor 1970s. After being debuted as a Friends and Family pair in 2017, this vintage washed blue denim model is now being offered to the public for the first time. Details include Coca-Cola embroidery on the lateral and outsole of the shoe with a co-branded insole and removable Kith branded patch.
Kith x Coca-Cola releases at Kith’s upcoming Oahu popup shop on August 2nd in-store only. The pop up will release one week ahead of the full launch which occurs on Friday, August 9th, at all Kith shops and at 11 AM EST on Kith.com.
Sizing for this collection is available to view below:
Kith x Coca-Cola x Golden Bear Varsity Jacket: This classic-fitting, made in U.S.A varsity jacket features a Virgil wool fabric accented with a ribbed collar, cuffs, and waistband. The quilted liner provides added style as well as the button snap placket, and the embroidered Kith classic logo on the left chest. Lastly, this model features two front hand pockets and a stylish chain-stitched Coca-Cola logo on the rear. $550 USD.
Kith x Coca-Cola Denim Jacket: This denim jacket features a 12.25 oz European denim fabric. The two front flap pockets and the shank button placket and two front hand pockets ensure classic denim jacket elements. The Kith serif embroidery on the chest provides added style as well as the removable pins. This jacket takes on a slightly oversized and boxy fit. $280 USD.
Kith x Coca-Cola x Orlebar Brown Bulldog Swimtrunk: This tailored swimtrunk features a 100% polyester fabric. The shaped waistband provides a comfortable fit while the rear darts and adjustable fastener aide in a providing a superior fit. Other elements include the net lining, two front hand pockets, the button waistband closure, functional zipper, and a rear right zipper pocket. $345 USD.
Kith x Coca-Cola x Mitchell & Ness BP Hawaii Jersey: Featuring a poly-mesh blend custom-milled fabric. The BP Hawaii Jersey takes on a Coca-Cola floral print stripe, the knit ribbed collar provides added style. $150 USD.
Kith x Coca-Cola x Mitchell & Ness Mesh Hawaii Short: Featuring a poly-mesh blend custom-milled fabric. The BP Hawaii Jersey takes on a Coca-Cola floral print stripe, the knit ribbed collar provides added style. $225 USD.
Kith x Coca-Cola Surf Camp Collar Shirt: Executed in three different motifs these shirts feature a custom-milled herringbone silk-cotton blend fabric - one pattern is surfboards, another is coke bottles, and the last is Hawaiian island print. These models feature a standard fit, a traditional collar, a button placket, and a left chest pocket. $160 USD.
Kith x Coca-Cola Hardaway Short: Executed in three different motifs these Hardaway Shorts feature a custom-milled herringbone silk-cotton blend fabric - one pattern is surfboards, another is coke bottles, and the last is Hawaiian island print. The Kith-branded eyelets provide added style as well as the elasticated waistband, the Kith-branded aglets, and the coil zipper pockets. $145 USD.
Kith x Coca-Cola Quarter-Zip Nylon Windbreaker: Taking on a slightly oversized vintage track jacket fit - the quarter-zip nylon windbreaker features a 100% nylon fabric accented with a comfortable full mesh lining. The Kith-branded Vislon zippers with bungee pull accents provide added style as well as the elasticated cuffs and hem. Other elements include the traditional stand-up collar, two front zipper pockets, and the printed Kith and Coca-Cola logos on the chest. $195 USD.
Kith x Coca-Cola Nylon Windbreaker Track Pant: These pants take on a nylon fabric and feature an elasticated waistband with adjustable drawstring pulls. The Kith-branded Vislon zippers are accented with bungee pulls, the Kith printed graphic on the side panels ensures added style, as well as the Coca-Cola printed graphic on the front of the leg. Other elements include the Kith-branded snaps, eyelets, and aglets, a functioning zipper fly with Kith branding, and lastly - this model features a slim fit with a tapered leg opening. $175 USD.
Kith x Coca-Cola L/S Quin Tee: The Quinn L/S Tee takes on a slightly oversized fit and features a 280 GSM cotton jersey fabric. The body colors on these tees represent the major Hawaiian island colors. The Coca-Cola flock on the front chest provides added style as well as the ribbed collar and cuffs, and the left chest pocket. $88 USD.
Kith x Coca-Cola Short Sleeve Ribbon Rugby: This rugby features a 500 GSM cotton jersey fabric accented with a traditional collar. Other elements include the flocked Coca-Cola ribbon on the chest as well as the Coca-Cola embroidered logo and Kith embroidered logo. The collar is accented with a button placket - other elements include the slightly extended rear, split side seams, and a co-branded loop label. $120 USD.
Kith x Coca-Cola Convertible Swim Short: These convertible swim shorts feature a cotton-poly blend fabric with a full quick-dry mesh lining. These swim shorts are both swimmable and feature a quick-dry finish so they can function as regular shorts as well. Other elements include the garment printed Coca-Cola ribbon on the front, the printed surfboard graphic on the front, the custom Kith rubber patch on the front, Kith-branded eyelets and aglets. The elasticated waistband provides a comfortable fit while the poly drawstrings ensure an adjustable function. Lastly, the rear pocket has a Vislon zipper closure and these shorts have an above the knee fit with a wider leg opening. $110 USD.
Kith x Coca-Cola Surf Club Williams II Hoodie: This standard fit hoodie features a 400 GSM cotton fleece fabric accented with a two-piece hood, ribbed cuffs and waistband, a kangaroo pocket, and a stylish puff embroidered artwork on the front chest. $160 USD.
Kith x Coca-Cola Crewneck: This standard fit crewneck features a 400 GSM cotton fleece fabric accented with a classic ribbed collar, cuffs, and waistband. Other elements include the co-branded puff embroidered artwork on the chest. $145 USD.
Kith x Coca-Cola Enjoy Bottle L/S Tee: This standard fit long sleeve tee features a 230 GSM cotton jersey fabric. The ribbed collar and cuffs provide a comfortable fit - other elements include the embroidered artwork on the front chest and printed artwork on the rear. $75 USD.
Kith x Coca-Cola Aloha L/S Tee: This standard fit long sleeve tee features a 230 GSM cotton jersey fabric. The ribbed collar and cuffs provide a comfortable fit - other elements include the printed artwork on the chest and the rear. $75 USD.
Kith x Coca-Cola Quinn Pocket Tee: The Quinn Pocket Tee features a 280 GSM cotton jersey fabric accented with a ribbed collar and a stylish left chest pocket - the pocket features a Coca-Cola puff embroidery with a Kith patch. $72 USD.
Kith x Coca-Cola Hula Tee: The Hula tee features a 230 GSM cotton jersey fabric and takes on a comfortable standard fit. The ribbed collar provides added style as well as the printed co-branded artwork on the chest. $65 USD.
Kith x Coca-Cola Tee: Taking on a standard fit this tee features a 230 GSM cotton jersey fabric and a ribbed collar - other elements include the printed artwork on the chest. $65 USD.
Kith x Coca-Cola Skatedeck: The Kith x Coca-Cola skate decks are executed in color schemes to represent Hawaii's major islands and have been produced in limited quantities, printed by the best board makers in the industry - they're 8 inches wide and are printed in California. This year's design features a classic Coca-Cola font on the rear and a Kith classic logo on the front. $80 USD.
Kith x Coca-Cola x Channel Islands Water Hog Surfboard: Kith joins forces with Channel Islands to bring forth their best seller for 10+ years executed in our lens. This mini-longboard bridges the gap between performance and is the perfect hybrid for a rider looking for a mid-length board. Co-branding can be found on the board. We suggest riding this as a thruster. $925 USD. Specs are as follow:
Wave:
Size: Knee - Head.5
Break: Point - Reef
Power: Weak/Mushy - Medium/Steep
Performance:
Approach: Cruisy/Positional
Skill Level: Novice - Expert
Foot Orientation: Back Foot - Neutral - Front Foot
Shape:
Foil/Rails: Medium
Nose Shape: Round
Tail Width: Wide
Entry Rocker: Relaxed - Medium
Exit Rocker: Aggressive
Rocker Style: Continuous
Outline: Straight
Kith x Coca-Cola x Channel Islands Twin Fin Surfboard: This model has a retro 70s feel, with updated performance qualities. Co-branding can be found on the board. The Twin Fin's rails are tapered and relatively thin feeling for added sensitivity and response. This model comes standard with 3 Future fins plugs. $850 USD. Specs are as follow:
Wave:
Size: Waist - Head
Break: Point - Reef
Power: Weak/Mushy - Medium/Steep
Performance:
Approach: Power/Craving - Cruisy/Positional
Skill Level: Intermediate - Expert
Foot Orientation: Neutral - Front Foot
Shape:
Foil/Rails: Medium
Nose Shape: Pointed
Tail Width: Wide
Entry Rocker: Relaxed
Exit Rocker: Relaxed
Rocker Style: Staged
Outline: Curvey
Kith x Coca-Cola Towel: This soft hand feel towel features a cotton terry towel fabric and a stylish all-over pattern artwork.
Dimensions: Full Length: 61.25 inches Width: 31.375 inches. $85 USD.
Kith x Coca-Cola x M2 1960 Volkswagen Van: Kith and Coca-Cola team up with M2 to bring forth the 1960 Volkswagen Van. This VW Type 2 Van gained its popularity in America during the 60s - an economical, popular Van for American's during this time for surfers, hippies, and campers. This particular model we decided to produce is a 1960 VW Delivery Van - it was ahead of its time for surfers because it was cheap, spacious, and easy to maintain. A 1:64 Scale the detailed Diecast metal body features detailed vents in the rear quarter panel, side moldings, and door handles. The chassis includes the engine case, oil, pan, and exhaust. The details of the interior include the actual shifters, seats, panel details, floor pan details, and the steering wheel. Other features include the opening deck lid, the European style bumpers, a detailed engine (an exact replica of the actual engine - including the distributor, belt, carburetor, fan, heater tubes, etc). All-around windows, stock wheels with hubcaps and rubber tires, headlights have chrome trim pieces and clear plastic for the headlight glass. The trim detail around the whole vehicle provides added style as well as the surfboard pattern. $28 USD.
Kith x Coca-Cola Bottle Opener: This bottle opener was executed in a zinc alloy custom die cast. Designed to resemble a surfboard this bottle opener adorns the co-branded logos seen throughout this collection. $12 USD.
Kith x Coca-Cola x Stance Socks: These socks are available in 4 different executions and feature a heavyweight cotton fabric, crew length height, and a terry footbed. The co-branded logos seen throughout this collection can be found on these socks. $18 USD each.
Kith x Coca-Cola Pin Set: This four-set of collectible pins take on metal material with an enamel epoxy. The four pins have a butterfly clip back and represent the ethos of this collection, Kith, and Hawaii. Includes a custom co-branded suede dust bag. $25 USD.
Kith x Coca-Cola x Garrett Leight Kinney Sunglasses: Kith and Coca-Cola join forces with Garrett Leight to bring forth the best-selling Kinney model. This model features a classic square-shaped frame with balanced proportions and features a Cellulose acetate with metal core wire and UV protection. Other elements include the polarized / pure glass / photochromic / CR-39 layered mirror lens with a laser-etched Coca-Cola branding across the lens. The interior features co-branding. Includes a case and a custom surfboard print cleaning cloth. $295 USD.
Specs are as follow:
Eye: 47
Bridge: 22
Temple: 145
Kith x Coca-Cola Slides: The Kith x Coca-Cola Slides features a tumbled PU leather front strap, a Kith logo on the right slide and Coke logo on the left side and lastly, a ripple soft foam rubber sole. $32 USD.
Kith x Coca-Cola x Mitchell & Ness Headwear: An assortment of headwear is available for this collection such as the Floral Cap, the Script Cap, the Baseball Cap, the Surfboard bucket hat, the Hawaii Bucket hat, the Script bucket hat, and the Racer cap. These caps are executed in fabrics such as felt, cotton, or polyester. Featuring Kith and Coca-Cola logos, as well as surfboard graphics, and Hawaiin-inspired graphics. All headwear is $60 USD.
Kith x Coca-Cola x Converse Chuck Taylor 1970s Denim: The Kith x Coca-Cola x Converse makes its third appearance this time in what originally was seen as the Friends & Family exclusive model. This model features a denim twill fabric accented with frayed trim detailing and metal eyelets. Raised embroidered Coca-Cola branding wraps around the upper while the high rubber foxing ensures classic Converse style. Other elements include - the vintage license plate heel branding, custom insoles, a custom signature tongue label, a reinforced toe cap and rubberized toe box, two lace options (one is co-branded), all atop a semi-translucent green rubber outsole inspired by vintage Coke bottles. Lastly, these models feature a Kith classic logo on the vulcanized rubber midsole and custom packaging. $150 USD.