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To celebrate the iconic World Cup, Puma approached four of the most perennial fashion brands to reinvent their innovative evoSPEED 1.3 football boot with a street and fashion aesthetic. KITH, BAPE, colette, and ALIFE had the opportunity to apply their own particular branding to this high-tech boot, in order to bridge the chasm between sport and fashion. Arriving at KITH today is our personal rendition, as well BAPE's and colette's Puma evoSPEED.
The KITH x Puma evoSPEED 1.3 is draped in a purple and red-accented fishscale print, where hits of the KITH Classic Logo can be found throughout. Red lining and laces help to complement the color palette as well, while the formstripe logo on the lateral side is totally red as well. Vertical KITH branding is located on the tongue and colored a metallic gold, as well as the Puma cat logo on the heel, which adds another luxurious detail to this royal makeup.
The BAPE x Puma evoSPEED 1.3 is a quintessential makeup that features the famous Ape camo print amidst the entirety of the boot. The lateral formstripe logo is black and fades to white, similar to the overside Puma branding stripe on the medial side. The lining and laces are black as well, while the BAPE Ape logo is seen emblazoned on the tongue.
The colette x Puma evoSPEED 1.3 is incredibly indicative of colette's classic appearance, featuring their personal shade of blue ranging through a subtle gradient across the upper. The white tongue acts as a nice contrast, as well as the white logo striping on both sides of the boot. colette's logo is located vertically on the tongue as well, while red accents can be seen on the lining and lace tips.