The opening of the New KITH Shop has granted us the ability to carry brands that we support and believe in. Abiding by our "Just Us" mentality, we seek to keep the selection minimal, and only stock brands we feel complement our unique aesthetic. As we gradually roll out these exclusive assortments, we feel that a proper introduction is in order to familiarize the marketplace with these remarkable companies, as well as express why they will be one of the few available at the New KITH Shop.

This second brand introduction revolves around the heavily illustrated brand Off-White c/o Virgil Abloh.

Off-White finds its roots in the current landscape, seeing the present as the precipice of fashion. The aesthetic of the brand is heavily influenced by the internet era, as it perpetuates a postmodern flair. Described by Abloh as the clashing of opposites, Off-White toys with simple unaltered silhouettes, such as a classic tee or hoody, and applies boldly branded graphics as a nod to the current idea of consumerism. Although apparel is the primal step, Abloh utilizes Off-White to soon enter the realm of furniture and home goods, as to induce the world into his personal vision of modernized streetwear.

A variety of Off-White c/o Virgil Abloh apparel is available now, in-store only, at the New KITH Shop at 644 Broadway.