Premium Pete sits down with Ronnie Fieg and their guest Greg Yuna to discuss their history as friends, as well as Greg’s new shop-in-shop inside the Kith SoHo flagship.

Greg Yuna at Kith SoHo Shop

337 Lafayette St
2nd Floor
New York, New York
Mon-Sat: 11AM - 9PM
Sun: 11AM - 8PM

Greg Yuna, born and raised in Queens, New York, took a leap of faith in 2009 and joined the family jewelry business. His extraordinary attention to detail, knack for marketing, and infectious charisma quickly made him a client favorite in New York’s Diamond District.

Yuna eventually ventured out on his own and opened Chapter II—his first independently owned and funded business. Yuna has partnered with a number of esteemed brands and has worked with celebrities such as Drake, J. Balvin, Floyd Mayweather, Rihanna, Madonna, and more. He has been a frequent collaborator with Kith over the years, and this new shop is a testament to their future together.