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Kith partners with the iconic Coca-Cola® brand for the third time to release a fully rounded co-branded collection inspired by international unity. Coca-Cola has been connecting people for more than 132 years all over the world. Two of the brand’s core values – unity and togetherness – are just as relevant today as they were in 1886. This sentiment is the driving inspiration behind this new collection, which features men’s and women’s apparel and accessories.
The full assortment includes approximately 60 styles, making it the largest Kith x Coca-Cola collection to date. The apparel ranges across all four seasons, as styles include varsity jackets, hoodies, rugbies, tees, bathing suits, and more. Different takes on the classic Coca-Cola logo appears across the clothing, including a new pattern designed by Kith that combines multiple international Coke logos into one. These languages include Arabic, Chinese, English, Hebrew, Japanese, and Russian.
The collection also include four, multi-brand collaborations with Converse, Golden Bear, Oakley, and Stance. Building on the initial collection with Converse last year, four new denim Chuck 70s are introduced, each embroidered with Coke branding in Chinese, English, French, or Russian. Golden Bear offers a made in USA wool varsity jacket that features premium chainstitch embroidery on the front and back. The Oakley Frogskins return with frosted transparent frames and reflective Prizm-technology lenses. Lastly, a range of striped crew socks that align with the collection’s color palettes are created with Stance.
Kith x Coca-Cola 2018 releases Friday, August 17, at Kith shops and at 11AM EST on Kith.com.
Photography: Justin Bridges