In a landmark partnership with heritage brand collective General Mills, Kith Treats presents Cinnamon Toast Kith, a collection of unisex apparel and accessories bearing reimagined versions of the mark of leading cereal brand, Cinnamon Toast Crunch.

At the core of Cinnamon Toast Kith is an exclusive cereal mix of the same name, available in elevated cereal box packaging, available exclusively at Kith Treats flagship stores and manufactured in limited quantities. Made up of classic Cinnamon Toast Crunch, Chocolate Toast Crunch and Cinnamon Toast Crunch Churros, Cinnamon Toast Kith marks the first time the three flavors have been showcased together.

The largest Kith Treats collection to date, Cinnamon Toast Kith includes an array of co-branded classic logo tees and hoodies, graphic tees and hoodies, loungewear, slippers, New Era dad hats, enamel pins, drinkware, stickers, pencils, erasers, air fresheners and a Cinnamon Toast Kith ceramic bowl. Adult apparel comes in cereal box-inspired packaging. Apparel styles come in unisex and children’s sizing.

To coincide with the capsule release, all Kith Treats flagship locations will flip into Cinnamon Toast Kith bars, offering a special menu of ice cream confections featuring the cereals of the Cinnamon Toast Crunch family. The collaboration will also see the return of the Cereal Box Set, which includes a collectible Cinnamon Toast Kith glass milk bottle.

Cinnamon Toast Kith releases Saturday, April 27th at Kith Treats Brooklyn, SoHo, Miami and Los Angeles, as well as at our shops at Hirshleifers, Snark Park and Selfridges. Kidset apparel, Kith Treats apparel and accessories will be available at 11:00AM EST on Kith.com (some exclusions apply). The collection releases at Kith Treats Tokyo on Sunday, April 28th.

Sizing for these garments are available to view here.

Kith Treats x Cinnamon Toast Crunch Cereal Box L/S Tee - 230GSM cotton jersey long sleeved tee with Kith x Cinnamon Toast Crunch branding on the chest and a timeline of archived Cinnamon Toast Crunch boxes across the back. $75 USD

Kith Treats x Cinnamon Toast Crunch Crazy Squares Tee - 230GSM cotton jersey short sleeved tee with Kith x Cinnamon Toast Crunch branding on the chest and Cinnamon Toast Crunch Crazy Squares across the back. $65 USD

Kith Treats x Cinnamon Toast Crunch Tee - 230GSM cotton jersey short sleeved tee with Kith x Cinnamon Toast Crunch branding on the chest. $65 USD

Kith Treats x Cinnamon Toast Crunch Classic Logo Tee - 230GSM cotton jersey short sleeved tee with Kith x Cinnamon Toast Crunch branding on the chest. Available in black, white and light heather grey. $65 USD

Kith Treats x Cinnamon Toast Crunch Wendell Hoodie - 440GSM turtle dove terry hoodie with Cinnamon Toast Kith Wendell artwork on the chest. $160 USD

Kith Treats x Cinnamon Toast Crunch Hoodie - 440GSM light heather grey terry hoodie with Kith logo and Crazy Square on the chest. $160 USD

Kith Treats x Cinnamon Toast Crunch x New Era Cap - Available in black and white. $55 USD

Kith Treats x Cinnamon Toast Crunch Robe - Purple. $85 USD

Kith Treats x Cinnamon Toast Crunch Slippers - Purple. $42 USD

Kith Kids x Cinnamon Toast Crunch Toast Logo Tee - Available in black, light blue and white, with Kith x Cinnamon Toast Crunch branding across the chest. $40 USD

Kith Kids x Cinnamon Toast Crunch Classic Logo Tee - White tee with classic Kith logo in blue and Crazy Square on the chest. $40 USD

Kith Kids x Cinnamon Toast Crunch Crazy Square Tee - Available in light blue and white, with a Crazy Square Kith graphic on the front top side and a Cinnamon Toast Crunch logo on the back. $40 USD

Kith Kids x Cinnamon Toast Crunch Hoodie - Available in black, white and light blue, featuring a Cinnamon Toast Crunch logo across the chest with a classic Kith logo overlay. $70 USD

Kith Treats x Cinnamon Toast Crunch Air Freshener - White. $8 USD

Kith Treats x Cinnamon Toast Crunch Bowl - White. $25 USD

Kith Treats x Cinnamon Toast Crunch Candle - White. $40 USD

Kith Treats x Cinnamon Toast Crunch Eraser - White. $6 USD

Kith Treats x Cinnamon Toast Crunch Enamel Pins - $9 USD

Kith Treats x Cinnamon Toast Crunch Holographic Stickers - $5 USD

Kith Treats x Cinnamon Toast Crunch Mug - White. $15 USD

Kith Treats x Cinnamon Toast Crunch Notebook - Purple. $15 USD

Kith Treats x Cinnamon Toast Crunch Pencil Pack - $16 USD

Kith Treats x Cinnamon Toast Crunch Scratch and Sniff Stickers - $15 USD

Kith Treats x Cinnamon Toast Crunch x Corkcicle Canteen - White. $42 USD