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Kithmas 2020 & Kith Treats for Lucky Charms Lookbook
Kith celebrates the holiday season with its new Kithmas collection and with a partnership between Kith Treats and Lucky Charms.
Kith celebrates the holiday season with its new Kithmas collection and with a partnership between Kith Treats and Lucky Charms.
Kith Treats introduces their partnership with General Mills’ iconic cereal brand, Lucky Charms on an extensive range of apparel and lifestyle accessories for adults and kids. The unisex adult collection consists of 29 styles that channels distinct Lucky Charms motifs through the Kith lens. An all-over print of their marshmallow charms is applied to hoodies, while the pastel color palette is reimagined through a patchwork bandana print seen on other garments, such as the 290-gram goose down fill puffer jacket. A range of gradient long sleeve tees and co-branded vintage tees are also offered.
Accessories continue the theme of Kith Treats for Lucky Charms, featuring co-branding efforts throughout each style. A beanie, cap and gloves highlight iconic logos from both brands, while other lifestyle accessories include pint glasses, cereal bowls, puzzles and more depicting the collaborative efforts.
A Kith Kids offering of 11 styles created for different age ranges is also included in this collection. Pulling inspiration from the men’s apparel, there are hoodies, tees, onesies and onesies.
To compliment the collection and speak to the holiday theme, Kith Treats has worked with Lucky Charms to create a new version of the cereal called Lucky Kithmas. This cereal features holiday-colored marshmallow charms, and is packaged in a completely redesigned co-branded box that dresses the brand’s beloved leprechaun mascot in a holiday-themed version of his signature outfit. This special cereal will be available for purchase at all Kith shops and on Kith.com.
Coinciding with this launch is Kith’s first Kithmas collection – a 19-style range of apparel and accessories highlighting the holiday season.
This collection features a custom Kith wrapping paper print applied to intarsia knit sweaters, Capita snowboards, skate decks, and actual 15-foot-long wrapping paper. There’s also a range of hoodies and tees echoing the holiday theme offered.
Kith will be hosting a special pop-up shop at the Bank of America Winter Village at Bryant Park where the Kith Treats for Lucky Charms will be available ahead of the public release. This pop-up will also offer a special Kith Treats menu as well as the Lucky Kithmas cereal. The shop will be open tomorrow December 4th through December 6th from 12-8PM daily. Bryant Park – 40th Street between 5th & 6th Avenues.
Kithmas 2020 & Kith Treats for Lucky Charms releases Monday, December 7th at all Kith shops and at 11AM EST on Kith.com.
