Kith presents Spring 2025—an elevated collection of transitional apparel, coordinating accessories, and exclusive footwear designed in seasonal hues.

To celebrate the launch of Kith’s Spring 2025 Collection, Kith Records presents the release of its second single, "New York to the World" featuring Fabolous, Lexa Gates and Jadakiss as the soundtrack to this season’s collection. Kith Founder, CEO & Creative Director, Ronnie Fieg, executive produced the song for the trio to deliver original verses on an instrumental produced by Scott Storch & Jalen Storch.

The music video for this release serves as our campaign and was directed by the legendary Hype Williams and aims to recreate the energy and style Ronnie Fieg was inspired by growing up.

This campaign features the Fabolous and Jadakiss, styled in the Kith Spring 2025 Collection, while Lexa Gates is featured in Kith Women’s Spring 2025 Collection.

Kith Spring 2025 releases on Friday, February 7th at at Kith shops and at 11AM EST/CET on Kith.com, CA.Kith.com, EU.Kith.com & the Kith App.