Treats Swirlathon

Kith Treats presents Treats Swirlathon—a celebration of competition, endurance, and indulgence featuring a reprisal of the beloved Cereal Crew.

The capsule’s graphics reimagine the Cereal Crew lineup as athletes with a competitive theme centered around “sweet victories.” The assortment includes Kith’s classic tees in white and navy, each featuring different interpretations of the illustrated characters—from a racing scene to a victory podium moment where the soft serve claims first place. Rounding out the collection is Kith Treats signature custom cereal box–style packaging featuring the collection’s hero graphic. 

The Treats Swirlathon capsule collection will release on Saturday, 3/21 at all Kith Treats shops worldwide, online, and on the Kith App at 11AM in New York, London, Paris, and Tokyo timezones.